Client
Aftermarket Performance Group
Services
Event Planning and Management, Creative Direction, Design, Marketing, Execution
The Dealer Incentive Trip was an exclusive tropical getaway that rewarded Premier's top 100 wholesale dealers with a dynamic week of networking and deal-making. Over 10 months, dealers from Premier's 5,000+ network competed for coveted spots at this prestigious event.
I managed all aspects of this signature program - from researching and selecting the venue to coordinating with a premier event company for logistics, accommodations, and travel arrangements. Additionally, I spearheaded marketing campaigns and created materials for 30 manufacturing partners, maximizing their exposure to Premier's elite dealer audience.
The centerpiece was three half-day conference sessions featuring a speed-dating format, where vendors showcased their latest innovations and top-selling products. Business relationships flourished not just during formal presentations, but also poolside and during group excursions, creating an immersive environment where deals came together naturally.
I managed all aspects of this signature program - from researching and selecting the venue to coordinating with a premier event company for logistics, accommodations, and travel arrangements. Additionally, I spearheaded marketing campaigns and created materials for 30 manufacturing partners, maximizing their exposure to Premier's elite dealer audience.
The centerpiece was three half-day conference sessions featuring a speed-dating format, where vendors showcased their latest innovations and top-selling products. Business relationships flourished not just during formal presentations, but also poolside and during group excursions, creating an immersive environment where deals came together naturally.
